There has been such a huge influx of people wanting to make a living through wedding photography these days, that I almost get as many enquiries from people wanting to become my assistant as I do enquiries from people getting married.
I’ve worked as a photographer for over twenty years and have specialised in wedding photography for the past six, shooting between 35 and 40 weddings every year. The number of wedding photographers setting up in this area has massively increased in this time, which may be partly due to the amount of redundancies.
With the interest in digital photography being so high, all that an out of work banker, civil servant, estate agent, recruitment consultant has to do, is spend some of their redundancy money on a DSLR, build an affordable, template website and sign up for Google AdWords. Hey presto a new wedding photography career is born!
Or is it? The first big problem is the lack of a portfolio. To get anyone to hire you on such an important day, you’re going to need images to show what you can do. But to get a portfolio together you’ll need to be photographing real weddings. One way to do this is to get invited to as many weddings as possible and take your camera with you. I often have aspiring photographers flanking me at weddings in the hope of getting precious shots to build their portfolios. I also get grilled on everything from which kit to use to marketing techniques too and am usually happy to advise, although the key thing to remember is not to get in the way. It’s also not advisable to shoot during the actual ceremony, as there are often strict and detailed rules that apply and these are discussed and agreed between the pro photographer and the priest / registrar beforehand. A rogue guest wielding DSLR, (full flash blazing, or not) can often bring a halt to proceedings, with an embarrassing reprimand and blanket ban on all photography to follow.
Another way that many try to gain images and experience, is to try to become an assistant / second shooter. Many offer to do this for free, but there is a big difference between assistant and second shooter and working for nothing can have problems. An assistant would be expected to carry the bags, park the car, hold the umbrella etc. but quite often wouldn’t actually get to hold a camera other than to change the batteries. One or two fifteen hour days of doing this for free is usually enough.
A second shooter would usually be expected to photograph lesser aspects of the wedding (guests arriving, table details, flowers etc.) However there can be issues with weather you’ll be allowed to actually claim the shots to use as your own. This is something that should be discussed and agreed beforehand, because if you’re using the photographers equipment, many pros would whisk the camera and disks away for editing and that would be the last you’ll see of them.
However, there is another way of gaining the confidence of your potential clients which is quite surprisingly often missed. I suggest that instead of aiming to go headlong into photographing weddings with the aim of a fast track to big money bookings, aspiring wedding photographers should concentrate on portraiture first. Become a seriously good photographer before even contemplating taking on a wedding. Too many new wedding photographers think that they can learn the basics on the job. Consistency is key. A mistake that many make, is that they get the odd good shot and collect them over time giving themselves (and others) the impression that they are really good photographers. But If you can’t achieve a very high standard every time you use your camera, then you’re not ready.
Once you have reached a really high standard and you have a wealth of consistently high quality and varied portraits, you’ll start to create a style and not only be able to charge commissions for portrait shoots, but you’ll be in a much better position to convince a pro that you’re up to the job of second shooter, gaining vital experience of working at weddings.
With this combination under your belt, you should be ready to take on a real wedding by yourself. But make sure that your completely open to the clients about your experience. There is always room for another wedding photographer in London but only those who are of a very high standard will survive the competition.
Essentials to have in place before photographing your first wedding:
• Contract – make sure you’ve clearly outlined your terms and conditions, what you’re offering and payment details in a contract which should be signed by the client
• Insurance – you must have three insurances in place: public liability, professional indemnity and equipment should be covered for loss or damage
• Back up equipment – a second camera charged and ready to use, plus lenses, flash, batteries and memory cards